Tasteful stories and recipes from people all around the world
What's Cooking
Company Overview
Book
Last year we published our first cookbook in an effort to raise money for people in need in New Zealand. It featured 101 famous individuals from New Zealand including Sam Neill, Lucy Lawless and Karl Urban. It was an experience cooking with all of them right in their homes and getting to know them just a little bit more intimately!
During Christmas last year, we prepared a surprise for those in need. 100 mouths were fed with a 3-course roast, all prepared and cooked by the very celebrities we featured in the cookbook.
Recently, we have completed our second book where we cooked with 75 famous chefs, bakers and foodies from New Zealand. This time round, we asked them to share their mothers' star recipes, family stories and tales.
Hungry for more, our next culinary adventure takes us to the Big Apple.
We've decided to share our journey with everyone through our website and social channels – we hope you can join us!
During Christmas last year, we prepared a surprise for those in need. 100 mouths were fed with a 3-course roast, all prepared and cooked by the very celebrities we featured in the cookbook.
Recently, we have completed our second book where we cooked with 75 famous chefs, bakers and foodies from New Zealand. This time round, we asked them to share their mothers' star recipes, family stories and tales.
Hungry for more, our next culinary adventure takes us to the Big Apple.
We've decided to share our journey with everyone through our website and social channels – we hope you can join us!
Goals
1
Increase Brand Awareness
2
Develop Content Strategy
3
Build Loyal Audience
4
Get To 10k Followers
Developed Content Strategy
We did several coaching sessions on how the brand should effectively showcase their content and develop the strategy.
Before
The content of the brand was not enough engaing and lacked exposure.
After
After several coaching sessions and months of work, we were able to come up with a winning strategy.
Smart feed :)
We came up with creative approach to develop the feed which would increase engagement, loyalty and leads.
1st Column (Lifestyle)
In the first column we have our chefs, cooking experts ready to start their magic :)
In the first column we have our chefs, cooking experts ready to start their magic :)
2nd Column (Quote/Recipe)
This column is dedicated into sharing tips/quotes/recipes so people can also learn and potentially get inspired :)
This column is dedicated into sharing tips/quotes/recipes so people can also learn and potentially get inspired :)
3rd Column (End Result)
Finally we have our dish ready :)
Finally we have our dish ready :)
Account Growth
We started at the very beginning and grew account to 10k to have a "Swipe Up" feature available
Results
1
Growth & Engagement
When we initially started, the profile was getting on average 20 - 40 likes. Now these number consistently between 300 - 600.
2
Developed Content Strategy
We came up with a content strategy which resulted more leads and conversions and also the page started to look like a landing page where people can easily navigate through the content.
3
10k Club
We were able to gain over 10,000 followers. It took us several months with some breaks in between :)
